For the customization of knitted sweaters, the first impression of many people should be made by tailors according to the size required by users. In fact, there has been a mass market oriented lightweight knitted sweater customization form, and the market of this kind of knitted sweater customization form is still expanding.
Why is it that the customized market of lightweight knitted sweaters will continue to expand?
First of all, we can make it clear that in this era, clothes are not just clothes. Its function has gone beyond covering the body, keeping warm, beautiful and even showing identity. It directly affects all aspects of a person’s work and life. How many enterprises enhance their brand influence through knitting sweater customization, and how many enterprises lose orders due to the inconsistency of corporate image. We should know that customization is always a symbol of identity and a unique feature of an enterprise brand. In this era of individuality, differentiation has become an important way for enterprises to break through the obstacles of competitors. The cultural sweater can make the enterprise look different among many competitors.
The second is the continuous improvement of customization consciousness. “Customization” is inherently associated with “beauty” and “personality”. The customization of knitted sweaters is a very good catalyst to improve the level of consumption. Today, with the continuous improvement of our economic level, the level of consumption also needs to keep pace with us. We can often hear a word that the consumption level and consumption level do not match “people are stupid and have more money”. The customization of knitted sweater is the best carrier for the improvement of consumption level. We can prepare a set of work clothes and an exclusive customization to improve our consumption level for ourselves who work and live hard.
Finally, the customization of knitted sweaters can meet the pursuit of personality of young groups. As we all know, this is an era for young people. The customization of knitted sweater is such a flow port that perfectly meets the personality needs of young people. Therefore, the market of knitted sweater customization will be wider and wider.
Change of market cognition of knitted sweater customization
As mentioned above, knitted sweater customization can be divided into overall customization and lightweight customization. Overall customization is a one-to-one customization form. The number of knitted sweaters produced is limited, which is difficult to meet the growing market demand for knitted sweater customization. Therefore, lightweight customization has become the mainstream cognition of knitted sweater customization in this era. For consumers, lightweight knitted sweater customization is closer to our life, and it is also an experience and shopping channel in line with our life. For businesses, it can also reduce the inventory of manufacturers. Take t Club customization as an example. This is a production mode based on c2m mode of intelligent service platform. Consumers place orders directly on the merchant’s intelligent platform, and factories produce directly according to consumers’ orders. There will be no inventory backlog of early production. This can also well control the cost of knitted sweater customization for businesses.
How to choose the market channel of knitted sweater customization?
At present, the most common channels in the knitted sweater customization market are e-commerce platform merchants and merchants with their own sales platform. There is a big difference between the two. Next, Xiaobian will introduce in detail how to choose the customized channel of knitted sweater?
The service radius of a business is an important standard to measure the service level of a business. Many businesses on e-commerce platforms simply don’t have the concept of service radius. If only users place an order, they will complete the order, because a small number of businesses on e-commerce platforms will take it as a pretext that this is a customized product and can’t complete the return of goods when they encounter the problem of refund of goods. The big reason is that they don’t have their own factories at all, They are all looking for OEM enterprises for production. The refund process of such businesses is very complex. Businesses with their own factories and sales platforms will pay more attention to the pursuit of quality and quality assurance. In addition to online sales, they will also have offline enterprises. Such knitted sweater customization enterprises will be more safe and reliable.
Professional degree of knitted sweater customization enterprises. The professional standard is how long the enterprise has customized knitted sweaters. Professional enterprises will be familiar with the printing process, clothing version and user aesthetics, and then integrate these experiences into data to pass on to consumers. Some e-commerce platform merchants have been established for a very short time and only blindly use hot stamping. This treatment can not only make the customized pattern of clothes achieve the most perfect effect, but also lead to the rising cost of customization.
In today’s fierce competition for knitted sweaters, many people are willing to choose knitted sweaters for customization because of the pursuit of higher and higher quality of life and the hope that they can wear “different”. Knitting sweater customization tests the service of merchants, the quality of clothing products and whether the brand reputation can be done well. The reason why knitting sweater customization has become a rising star in the knitting sweater industry is that it can meet the personalized needs of customers in the process of consumption upgrading.