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Men's Fashion Trends 2024: 6 Fresh Style Moves to Try ASAP

2024-06-11

PREDICTION 1. GET SERIOUS

Playtime's over. Menswear is heading toward sober tones and severe structure. The fun pops of color that have animated our wardrobes of late will fade into depressing hues of black, gray, and brown. Don Draper and other dourly-clad men will rise again as style touchstones.

PREDICTION 2. BEANIE BABIES

I'm not calling time of death on the brim-rolled beanie era—longshoreman cosplay habits die hard—but we're already seeing the return of the skull-hugging caps that warmed the domes of '90s snowboarders. They're toasty, of course, and sleek, and at their best when graced with obnoxiously-sized logos, hi-viz colors, or both. 

PREDICTION 3. HEY SHORTIE

As goes the street, so goes menswear—except it's 2024 we're talking about, and the street is TikTok, where guys are eagerly cropping their tops. Whether they're going for full-midriff exposure or a little waist-gracing action, it's another sign that proportion is the name of the game. Especially now that we're all wearing high-waisted pants, it makes sense to shorten up the shirt—and jacket—so everyone can see just how high that rise actually goes.

PREDICTION 4. THREE KIDS IN A TOPCOAT

If you're catching on that menswear moves are either long or short, no in-between, then welcome to the party. Like my colleague pointed out, there are only two coat lengths now, and we've mentioned the shorter one. Option two: let it hit your knees. Nothing's more dramatic than watching a person in a flowing, unbuttoned coat going swoosh-swoosh as they walk down the street looking for a place to score a bacon-egg-and-cheese. 

PREDICTION 5. BACK IN BLACK

Not to coast off of Sam's brutalist prediction of dark-n-dour suiting, but I know where he's coming from. It's been a tiring few years trying to pattern-smash and color-clash and ramp up the volume on every single outfit. We're already seeing a red carpet revival of that fabled NYC fashion trope, the all-black outfit, and I think it's only going to gain more steam in 2024—both as a reactive pendulum swing, and as a sigh of relief. In a menswear moment that prizes shape and silhouette, it's easier than ever to go head-to-toe ebony without feeling short on surprise and delight. If you need inspo, just tape up this photo of Natalie Portman, Charles Melton, and Julianne Moore going in three different, extremely imitable directions.

PREDICTION 6. OXFORD EDUCATION

In the halcyon days of my high school years, I owned too many Oxford shirts to count. (It was the height of the #menswear craze, and I refuse to apologize for it.) Now I own two: both Brooks Brothers, both from the '80s, both equipped with the kind of long, snaking collar roll that makes a very specific clothing fan quiver with excitement. Oxford cloth button downs (a.k.a., OCBDs) have lived a hundred lives since I was a teen—at their lowest, shrunken to stingy-collared cartoon proportions. But a new crop of brands is committed to making them like they used to. 

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